Design Trends in Custom Business Cards: What’s In and What’s Out


Making a lasting impression is vital, and your business card plays a pivotal role in that process. It’s not just a piece of paper; it’s a representation of your brand and a reflection of your professionalism. As design trends evolve, staying updated with custom-made business cards is essential to ensure you leave a memorable mark. The latest design trends in custom-made business cards highlight what’s in and out. Whether revamping your existing cards or creating new ones, these insights will help you make a statement. 

What’s In Modern Custom Business Card Trends

  1. Minimalistic Designs

Less is more, and minimalistic designs currently rule the custom business card scene. Clean, uncluttered layouts with ample white space give your card a sleek and professional look. A simple colour palette and elegant typography make for a timeless and sophisticated design.

  1. Unique Shapes and Sizes

Business cards are breaking away from the standard rectangular shape. Circular, square, or die-cut cards add visual interest and set you apart from the competition. Unique shapes and sizes make a memorable impression.

  1. Embossing and Debossing

Adding tactile elements like embossing (raised design) and debossing (indented design) provides a tactile experience and creates a sense of luxury. These techniques add depth and texture to your custom business cards.

  1. Custom Illustrations and Artwork

Personalized illustrations or artwork that reflects your brand’s personality and values are gaining popularity. These unique elements make your card stand out and convey a sense of creativity.

  1. Sustainable Materials

Eco-consciousness is on the rise, and sustainable materials are in demand. Opt for recycled or eco-friendly paper options for your custom business cards. It aligns with environmental values and adds a modern touch to your brand.

  1. Typography as a Focal Point

Creative typography can turn your business card into a work of art. Bold, artistic fonts as the central design element are making waves. Experiment with typography styles that resonate with your brand.

What’s Out: Trends to Retire

  1. Overly Busy Designs

Busy, cluttered designs with too much information are becoming obsolete. Keep your custom business card clean and focus on details like your name, contact information, and logo.

  1. Generic Templates

Using generic templates is no longer the way to go. Your business card should be unique and tailored to your brand. Templates lack the personalization that sets your brand apart.

  1. Excessive Colors

While colour is essential, using too many colours on a business card can be overwhelming. Stick to a well-thought-out colour palette that aligns with your brand identity.

  1. Outdated Fonts

Fonts that were once trendy but now look dated should be avoided. Opt for contemporary fonts that represent your brand in a modern light.

Design Tips for Creating Stunning Custom Business Cards

While staying updated with the latest design trends is important, applying these trends effectively to create custom business cards that make a lasting impression is equally crucial. Here are some design tips to help you craft stunning and memorable business cards:

  1. Prioritize Clarity and Legibility

No matter how creative your design is, your custom business card should prioritize clarity and legibility. Ensure the text, including your name and contact information, is easy to read. Choose legible fonts and appropriate font sizes to avoid any readability issues.

  1. Maintain Brand Consistency

Your business card is an extension of your brand identity. It should seamlessly align with your brand’s colour scheme, logo, and overall aesthetic. Consistency in branding helps reinforce brand recognition and professionalism.

  1. Use High-Quality Images

If you choose to incorporate images or graphics into your custom business card, ensure they are high quality and resolution. Blurry or pixelated images can detract from the overall impact of your card.

  1. Pay Attention to Color Psychology

Colours have a profound impact on emotions and perceptions. Consider the psychology of colours when selecting your colour palette. For example, blue conveys trust, red represents passion, and green symbolizes growth. Choose colours that align with your brand’s message.

  1. Utilise white space

White space, also called negative space, is the empty space around design elements. Don’t overcrowd your business card with too many elements. Embrace white space to create a clean and visually pleasing layout. It also enhances readability and focus.

The Rising Trend: Custom Bookmarks

As a bonus trend, custom bookmarks are gaining popularity as an alternative marketing tool. They’re versatile, cost-effective, and make for unique giveaways at events or with purchases. Incorporating your brand’s colours, logo, and motivational quotes can turn custom bookmarks into memorable marketing collateral. They’re not only practical but also have a longer shelf life compared to traditional business cards.


Custom-made business cards are crucial in making a strong first impression. Staying current with design trends is essential to ensure that your cards reflect the professionalism and creativity of your brand.

When it comes to printing your custom business cards and bookmarks, consider partnering with a trusted printing expert like EnvironPrint. Their commitment to eco-friendly printing ensures that your cards are stylish and environmentally responsible.

Don’t miss the opportunity to make a lasting impression with your custom business cards and bookmarks. Your cards are more than just paper; they’re a representation of your brand’s identity and values.