Have you been dreaming of starting your own beauty brand but feeling overwhelmed about figuring out where to start? You are not alone in your struggle. The good news is there is a faster and smarter way to build your business, which is by producing eyeshadow palettes private-label types.
Let us help you through the process of launching your very own eye palette, from planning to production. It doesn’t matter if you’re a startup, salon owner, or influencer getting into cosmetics, as this road map is for you.
Understanding What Private Labeling Is
To put it simply, it is a business practice where you commission a manufacturer or factory to create ready-made goods under your brand name. This is a lot cheaper than creating your own formula from scratch while also offering more flexibility in the design and faster launches into the market.
First: Researching the market
Begin with finding out what is currently on trend, be it shimmer or matte, bold neon shades or warmer tones. Then, think about the audience you want to sell to, whether it’s makeup artists, working professionals, or Gen Z in general.
Second: Picking a private-label factory
There are several factors you must consider, including the minimum number of goods you are able to order (MOQ), their transparency about the ingredients they are using in their formulations, and the quality certifications, like FDA regulation, they are following.
Third: Choosing your palette style and shades
Decide how many shades you want, be it 6-pan, 9-pan, 12-pan, and so on. Maybe you can have a theme for your palette, such as festival colors, neutral basics, monochrome, or office makeup. If you already have other cosmetic products like lipsticks or highlighters, consider aligning them with each other.
Fourth: Designing your packaging and labeling
Your branding is going to tell your story, so decide whether you want to appear minimalist, bold, luxurious and so on. Talk to the manufacturer about the packaging and labeling options they currently have, or use design platforms like Canva if you want to DIY.
Fifth: Ordering samples for testing everything
You always want to order samples before you proceed to manufacturing large batches so you can test for wearability, texture, and color payoff. You can give some away to influencers or to willing customers and ask for their feedback about the formulas too.
Sixth: Launching and marketing your palette
Arrange for how you want to launch your product, be it through pre-orders or collaborations with influencers. Also, have a website or social media account ready to showcase the photos, ingredients, demos, and story of your product.
Ideally, you should start small and then scale your beauty brand based on the feedback from the market. You should use the same manufacturer for any future products to ensure consistency.
On that note, you can talk to us at MPlus Cosmetics about our specialty in producing bespoke and luxury cosmetics, from lip products to eyeshadow palettes. Our goal as a makeup supplier is to help your company reach even greater heights in the makeup industry.
