Digital Marketing is a process to increase brand visibility on social media platforms. This involves many elements. Mostly, they are related to media creation and include stills, videos, and well-written content that calls the user to take action.
Some strategies require research, planning, execution, pre-testing, and evaluation. There are marketing agencies that you can contact if you want digital marketing services for your developing brand or campaign.
Let’s discuss some of the aspects of digital marketing that you should address in case you are initiating a new project as a beginner.
Elements of Digital Marketing
Email Advertising
E-mail advertising is a great way to acquire the emails of your target audience and send personalized emails, encouraging users to purchase a service or a product.
For instance, suppose a brand wants people to purchase from their clothing collection. A good way to acquire emails will be to generate Google surveys on Facebook and ask your target audience to answer some questions.
In this way, now that you have gained the e-mail of your target audience, you can use this information to send e-mails with branded signature block to the people who have filled out your questionnaires. Another way of acquiring e-mail can be by collecting the data of your existing customers and retaining them by sending important emails about discounts and promotional offers.
Search Engine Optimization
SEO is all about increasing the visibility of your website on search engines such as Google or Firefox. There are aspects like on-page SEO, technical SEO, off-page SEO, meta descriptions, etc. Let’s briefly discuss these:
On-Page SEO
On-page SEO refers to all the optimization a content creator does. These are things like keyword integration, title tags, hyperlinking, internal linking, using you-centric content, present tense, etc.
Off-Page SEO
These are things done on the back end of a website or off a website to increase the website. Things like building a reach by interacting with other people of the same niche, outbound linking, etc.
Hyperlinking
Hyperlinking is all about embedding a link in a specific word of our content. These can be links to other websites, or specific portions of your website.
Technical SEO
These are internal aspects related to the algorithms and coding structures of a website. This involves certain elements like crawling, indexing, etc.
Celebrity Testimonials
Celebrity testimonials are all about building a credible and trusted image of your brand in the eyes of your audience. You can achieve this by contacting certain celebrities who might be interested in your brand’s products and asking them to leave reviews and thoughts on your product in the form of a short video.
Emotional Marketing
This is a type of digital marketing where you capture your audience by creating a relatively emotional message for the audience. This can be done in a variety of ways.
You can do this by adding humor to a message. This is an effective way of emotional marketing as something serious said humorously can be impactful and easy to understand. Another way is to add emotions of love or heritage. Generally, these two emotions are utilized by well-established brands who want to retain their audience by triggering an emotional response.
Product Competitor Marketing
This is done by well-established brands that are market competitors and generally market leaders as well.
For instance, Samsung and iPhone made sarcastically humorous adverts. They aimed to highlight their features while roasting the competitor’s inability to provide a specific feature.
This type of advertising is a great way to lure away a loyal customer towards your brand as they feel exploited by their brand and hence, motivated to buy your product.
SWOT Analysis
SWOT stands for strength, weakness, opportunity, and threats. These are all different for each brand.
- Strengths: Internal factors that give your brand an advantage. These are the positive attributes that contribute to your success. Examples: strong brand reputation, innovative products, skilled workforce.
- Weaknesses: Internal factors that put your brand at a disadvantage. These are areas where you need improvement. Examples: limited marketing budget, outdated technology, lack of training for employees.
- Opportunities: External factors that present favorable conditions for your brand’s growth. These are trends or situations you can leverage to gain an edge. Examples: emerging markets, changing consumer preferences, technological advancements.
- Threats: External factors that could potentially harm your brand. These are challenges or roadblocks you need to be aware of and prepared for. Examples: new competitors, economic downturns, changes in regulations.
Generally, this type of marketing analysis is done by small businesses or startups that want to create a positive impact in the beginning.
Reminder Marketing
This marketing element is only utilized in case you have successfully achieved a desired goal by an advertising campaign. Reminders can be in the form of e-mails or brochures. The content is a reinforced message that encourages the user to keep purchasing and also complements the user for choosing your brand.
Segmentation
Imagine you’re advertising a new sports car. A blanket ad campaign targeting everyone might not be very effective. People who are interested in fuel-efficient vehicles or minivans likely wouldn’t be interested in your sports car.
Segmentation helps you avoid this by dividing your target audience into smaller groups (segments) based on shared traits. These traits can be:
- Demographics: Age, gender, income, education level, family size, etc.
- Geography: Location, region, country, etc.
- Psychographics: Interests, values, lifestyle, personality traits, etc.
- Behaviors: Purchasing habits, online behavior, product usage, etc.
Customer Reviews
In today’s digital world, customer reviews are like gold for businesses. They act as social proof, influencing buying decisions and fostering trust with potential customers who might be hesitant to purchase from an unknown brand.
Positive reviews from satisfied customers validate your brand’s claims and showcase the value you offer. They act like testimonials from real people, reducing skepticism from potential buyers.
Potential customers can read about the pros and cons of your products or services, helping them make informed purchase decisions.
Many online search engines, like Google, consider customer reviews when ranking websites in search results. Positive reviews can improve your website’s visibility, attracting more organic traffic.
Wrapping Up
That’s a wrap on our crash course in digital marketing for beginners! We explored some key concepts like audience segmentation and SWOT analysis to help you understand your target market and craft strong marketing strategies. Remember, digital marketing is a vast field, but this foundation gives you a great starting point.
Don’t be afraid to experiment and have fun! There are tons of free online resources and tutorials available to help you delve deeper into specific areas like social media marketing, email marketing, or content creation. As you learn and grow, you’ll be well on your way to promoting your brand or business effectively in the digital world.
