Australia is one of the leading nations when it comes to embracing digital tech and we’ve been shopping online for a few years already. Of course, there are many Australians that make a good living selling products online and if you’re wondering if there’s still time to get into e-commerce, you’ve come to the right place. In this short article, we highlight what you need to do to set up a shopping cart website.
Choosing a product line
Of course, this is a critical choice; if you happen to be passionate about cars, why not sell auto accessories? If you have in-depth knowledge of a sector, this definitely gives you an advantage. Does the product have a future? Is it in demand? What is the market like? The answers to these and other questions will help you make the right choice.
Digital marketing
Once your e-store is up and running, you need the help of a top-rated digital marketing agency to scale your Meta Ads effectively and coordinate multiple social media accounts. Your e-store is global and open 24/7 and your marketing can also be global by formulating an aggressive online marketing plan; without a good agency in your corner, progress will be slow.
Logistics
The smart way to manage order fulfilment is to use one of the 3PL (third-party logistics) providers; you deliver your products and packaging to their warehouse, then you forward all orders by email and the experts handle the picking, packing and delivery. You can’t afford late deliveries or indeed damaged goods and the best way to avoid such issues is the use a 3PL provider.
Web hosting
Your shopping cart site needs to be hosted and the good news is a single company can design, build, host and manage your website, they will even administrate the platform if you so wish, while 24/7 cyber-security is in place to protect your customers. All your IT needs are handled by one provider and as your site develops, so will your business.
Start with a business plan and crunch the numbers to see what kind of mark-up there is; if you are confident you can provide a great service for an affordable price, you should enjoy sustained growth.
