Text messaging has become a cornerstone of modern business communication. Whether it’s sending appointment reminders, promotional offers, or customer service updates, SMS provides a direct and effective way to reach audiences. However, as carriers tighten regulations to combat spam and ensure message deliverability, businesses must adapt to new standards—one of the most important being 10DLC. If you’re wondering what this means for your organization, this guide will break it down.
Understanding 10DLC and Why It Matters
10DLC stands for “10-Digit Long Code,” a system designed for businesses to send Application-to-Person (A2P) messages using standard local phone numbers. Unlike short codes or toll-free numbers, 10DLC offers a balance between affordability and compliance. Carriers introduced this system to improve message throughput while maintaining trust and reducing spam.
For businesses, adopting 10DLC is not optional—it’s a requirement for sending A2P messages through local numbers. Failure to comply can result in blocked messages, penalties, or even account suspension. Simply put, if SMS is part of your communication strategy, understanding and implementing 10DLC is essential.
Registration Is Key to Compliance
Before you can start sending messages via 10DLC, you must register your brand and campaigns with The Campaign Registry (TCR). This process involves:
- Brand registration: Providing details about your company, such as legal name, EIN, and contact information.
- Campaign registration: Outlining the purpose of your messaging, whether it’s marketing, notifications, or customer support.
- Use case verification: Ensuring your campaign aligns with carrier guidelines.
Registration helps carriers verify legitimate businesses and reduce spam. It also determines your messaging throughput, which affects how many messages you can send per second.
Benefits of 10DLC for Businesses
While registration may seem like an extra step, 10DLC offers several advantages:
- Local presence: Messages come from a recognizable local number, increasing trust and engagement.
- Higher throughput: Compared to traditional long codes, 10DLC supports faster message delivery.
- Cost efficiency: More affordable than short codes, making it accessible for small and medium-sized businesses.
- Regulatory compliance: Reduces the risk of message filtering and ensures adherence to carrier rules.
These benefits make 10DLC a practical solution for businesses that rely on SMS for customer communication.
Common Challenges and How to Overcome Them
Despite its advantages, implementing 10DLC can present challenges:
- Complex registration process: Gathering documentation and navigating TCR requirements can be time-consuming.
- Carrier fees: Registration and monthly fees vary by carrier, so budgeting is important.
- Message restrictions: Certain content, such as SHAFT (sex, hate, alcohol, firearms, tobacco), is prohibited.
To overcome these hurdles, work with a reputable messaging provider that offers guidance and handles registration on your behalf. This ensures compliance and minimizes delays.
What Is 10DLC and How Does It Impact Your Strategy?
You might still be asking, what is 10DLC in practical terms? It’s more than just a technical requirement—it’s a framework that shapes how businesses communicate via SMS. By adopting 10DLC, you’re not only complying with carrier regulations but also improving message deliverability and customer trust. This system ensures that legitimate businesses can continue leveraging SMS without being overshadowed by spam or fraudulent activity.
Conclusion
10DLC is now the standard for business SMS messaging, and understanding its requirements is critical for success. From registration and compliance to leveraging its benefits, companies that embrace this system will enjoy better deliverability, stronger customer relationships, and fewer disruptions. If SMS is part of your marketing or operational strategy, now is the time to make 10DLC a priority.
